Never overpriced.
Never
under‑margin
.
PriceSentry watches every competitor selling your products and reprices automatically to the rules you set, with a margin floor that means it never sells at a loss.
No credit card required · Set up in an afternoon
From "no idea" to "priced right," in four steps.
Add your products
Import from your store or a spreadsheet. No developer needed.
Point us at competitors
Paste a product page link. We match it to yours by barcode automatically.
Set your rules
Plain-English rules, not a spreadsheet formula.
"Always £2 below the lowest price, never under 20% margin."
Let it run, or approve first
Turn on auto-pricing, or review every change before it goes live.
Your whole catalogue, against the market.
Every product, what you charge, what the cheapest competitor charges, and whether you are winning or leaving money on the table.
Nothing changes without your say-so — unless you want it to.
Every suggested price shows the rule behind it, your cost, and the margin you would be left with. Expand it to see the competitor prices it was calculated from. Approve it, or don't.
Built so you never have to double-check it.
Never sells at a loss
Every pricing rule has a hard floor. If a change would dip below your minimum margin, it simply doesn't happen.
Matched by barcode
We compare the exact same product, not a similar-sounding one, so you're never reacting to the wrong number.
You choose the trust level
Let rules apply automatically, or route every suggested price to you first. Change your mind any time.
Alerts that don't spam you
Get notified the moment something meaningful changes, or choose daily or weekly digests if you'd rather not be interrupted.
No plugin, no slowdown
Runs on our servers, not your store's. Nothing to install, nothing that can slow your site down.
Plain-English reporting
See exactly where you stand against every competitor, in one view, not a spreadsheet you have to build yourself.
Made for your kind of store, not a generic dashboard.
Shopify brands
DTC brands who want competitor tracking and repricing without hiring a pricing team.
Learn more →Multi-channel retailers
Magento and multi-platform sellers tracking hundreds of competitors across channels.
Learn more →MAP compliance teams
Brands and manufacturers who need to know the moment a retailer breaks MAP.
Learn more →Amazon sellers
Track off-Amazon competitors and your own storefront side by side, not just the Buy Box.
Learn more →Agencies
Manage pricing intelligence for every client account from one login, with account impersonation for support.
Learn more →BigCommerce merchants
Competitor tracking and repricing for stores running BigCommerce, not just the Shopify-first tools.
Learn more →Also see: Magento, WooCommerce, and eBay sellers.
Every comparison is the exact same product, never a guess based on the title.
Prices are re-checked continuously, not once a day or once a week.
Automation that can beat a competitor's price, but never your own minimum.
Frequently asked questions
How does PriceSentry match my products to a competitor's?
Mainly by GTIN or barcode, so it's an exact match rather than a guess based on title. You can also match directly on the competitor's product URL if a GTIN isn't available.
Can pricing rules actually lower my margin too far?
No. Every rule has a margin floor as a non-negotiable guardrail. If a rule's price would breach the floor, the floor wins, every time, whether the rule is set to auto-apply or suggest-only.
What platforms do you support?
Any of them, for competitor tracking. Give us a competitor's product URL or its GTIN and we'll track it, whatever platform they're running. Syncing your own store's catalog is supported for the major platforms today, with more added regularly.
Is this the same as MAP monitoring?
MAP monitoring is one mode: set a floor per product, get alerted on breach, and PriceSentry never touches your retailers' prices, pure visibility for enforcement conversations. Repricing rules are separate and only ever touch your own prices.
How is this priced?
Per check, not per product. You're in control: track fewer products more often, or more products less often, hourly, daily, or weekly, whatever your catalog needs. Full API and webhook access is included at every paid tier, no surcharge.
Simple pricing, no per-channel surprises
Priced per check, not a flat fee per product. Track fewer products more often, or more products less often, whatever your catalog needs. Full API and webhook access included at every paid tier, no add-on.